I bet many of us who surfs the net frequently might skip typing ‘www.’ for any website and straight away key in the domain that we are looking for (e.g. google.com.sg instead of www.google.com.sg). It saves time and it is very specific and somehow, of common sense that it should redirect google.com.sg to www.google.com.sg and vice versa because this is how we, the geeks surf the net.
The web hosting company, Net Venture, apparently neglected the importance of DNS or maybe, they forgot to modify the DNS entries accordingly and thus led to loss suffered by the actual company, Comfort DelGro Bus. Can you imagine the amount of traffic going into the website looking for chartered buses but ended up in the website of Net Venture webhosting company? And if that the users are not geeks and the website seems redundant to them, they would have left the website and never ever come back again.